One strategy that works quite well on the net is buying literal domains and building landing pages on them. A literal domain is one that has the keywords that someone might be searching for. Utilizing keywords in the domain registration and a targeted landing page for those terms is an effective way to drive traffic to your business.
An example is this luggage scales custom web site built by friend and ecommerce optimization expert James Paden. Rather than utilizing the product name or the business name, the site is simply "luggage scales" – directly matching what search engine users are entering (and a #2 position on the search engine results page!).
No comments:
Post a Comment