Microsoft's new search engine optimization , 'Bing', is just five weeks old, but has already recorded over two million unique browsers in a result that could foreshadow a future as a market player.
The figures are nowhere near Google's or Yahoo!7's, but some SEO experts say businesses should start to consider how their websites are taking advantage of Microsoft's new site.
According to new figures from Nielsen, Bing has recorded 2.35 million unique browsers in Australia since its launch on June 3. Google recorded 9.52 million unique browsers, up from 9.1 million in May and 8.9 million in April.
Yahoo!7 recorded 3.37 million unique browsers in June, up from 3.23 million in May and 3.13 million in April. But Bing's market share may be set to increase, with Ninemsn expected to introduce print advertisements for Bing in magazines starting from next month.
It will be difficult for Bing to compete with Google, which currently accounts for 90% of Australian searches and holds 94% of the $800 million search advertising market. Before Bing was launched, Ninemsn accounted for less than 5% of all searches made in Australia.
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