There are a lot of misconceptions about SEO (search engine optimization) and what it can and cannot do for a website. Hopefully we can clear this up. If you are going to invest your hard earned money into SEO, you should at least know some of the basics, what you're getting into, how SEO can help, and what you can expect in return. Below are common misconceptions regarding SEO.
SEO takes place on your website.
To some degree this is correct. Your site can be optimized by changing meta titles, meta descriptions, adding relevant content and header tags, etc. However, there is so much more involved. Think of an iceberg. You only see about 10% of the berg, while there is 90% under the surface that is not visible. This is the same for SEO work. There are a lot of things you don't see in SEO, such as link building, article submissions, keyword research and coding.
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